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Mama Gena's
Pleasure Coaching Tri-Certification
Create a thriving and passion filled business guiding women to reclaim their pleasure and power.
Let me tell you what 25 years of building an empire has taught me…
It is not about outworking everyone in the room. Or sacrificing your body on the altar of your ambition. Or becoming so disciplined you forget that desire was ever a legitimate reason to do anything.
It is about pleasure. Radical, unapologetic, full-bodied pleasure — as a business strategy, as a leadership philosophy, as the most direct path I know to a life and a career that are both, simultaneously, extraordinary.
I have staked my career on this. I have sparked a movement on this. I have watched hundreds of thousands of women rebuild their entire lives on this.
And now I want to hand you the blueprint — lived, proven, and confirmed by every dollar I’ve made and every cell in my body.
This is a rare invitation to go behind the curtain of my career — not just as a sensual coach and pleasure expert — but as an entrepreneur and the architect of my own multi-million dollar enterprise.
Because the force that transforms a woman’s relationship to her body and her desire? It’s the same one that built everything you see. And for the first time, I am taking you inside it.
My team and I have fielded countless requests for a teacher training program in our decades serving women.
But it wasn’t until three years ago that I finally realized the next phase of my mission: to spread this legacy beyond the classroom by empowering others to teach my work and touch more lives than I, alone, am capable of touching.
And let me tell you, nothing could have prepared me for the wild joy of watching women who once came alive in my classrooms, go on to lead classrooms of their own.
It has blown my mind and my heart wide open.
Every woman I’ve certified has added something new to this lineage. A new expression. A new transmission. A new community transformed.
And now, it’s your turn to master these tools, deepen your own practice, and step into a way of living that puts pleasure at the center.
I can’t wait to see what you’ll bring to this body of work and all the ways you will make it your own.
The Pleasure Coaching Tri-Certification is unlike anything else in its field.
This training is designed to take you from passionate practitioner to confident coach. In six months, you’ll have the tools, mentorship, and real-world experience to begin building a business that lights you up and honors the true value of your work.
Imagine with me
For a moment...
1
Waking up in the morning energized and inspired
by work that feels deeply aligned with who you are. A role built squarely around your passions, where each day is a new opportunity to share your gifts with the women who need them most.
There are very few careers that allow you to change someone’s life while continually changing your own.
This is one of them.
2
Feeling lit up, well resourced, and stone-cold certain
of your gifts as a coach, while you go toe-to-toe with a woman who has yet to glimpse the broader vision for herself. Holding open the portal to her desires long enough for her to step through.
This is the privilege of Pleasure Coaching.
To engage in work that asks you to become more fully yourself — not less — while giving other women permission to do the same.
3
Earning an income that reflects your value
and feels commensurate to the transformation you create. A business that supports your lifestyle, honors your time, and gives you the freedom to choose how — and with whom — you want to work.
Whether you envision Pleasure Coaching as your full-time career or a deeply rewarding addition to the work you already do, you’ll graduate with the foundation to build a thriving practice that can grow alongside your life, your ambitions, and your dreams.
4
Exploring new parts
of the world
without putting your work — or your income — on pause. Enjoying the freedom to create your own schedule, conduct business from dream destinations, and support your clients no matter where on earth life takes you.
Whether you’re coaching from a beach in Costa Rica, a quiet mountain cabin, or your favorite neighborhood café, your practice moves with you. Your office is wherever you are — and your life is as expansive as the work you’re up to in the world.
WHY IS IT CALLED A TRI-CERTIFICATION?
Our Pleasure Coaching Certification is intentionally designed around three distinct areas of mastery:
Personal Mastery
One-on-One Coaching
Group Facilitation
Why? Because there’s more than one way to build a meaningful coaching practice.
Some women dream of working intimately with private clients. Others come alive leading workshops, retreats, and communities. And many discover that the most fulfilling — and financially rewarding — path is a blend of both.
By becoming triple-certified, you’ll graduate with the confidence and versatility to meet women wherever they’re ready to be met. You’ll have the skills to coach individuals, facilitate transformational groups, and continue deepening your own personal practice — because the most powerful coaches never stop doing their own work.
Just as importantly, this approach gives you room to grow. You might begin with a handful of private clients before expanding into group programs. Or you may discover you’re happiest teaching from the front of the room while offering one-on-one coaching alongside it.
There is no single blueprint for success here.
Your practice gets to evolve alongside your life, your ambitions, and your desires. This certification simply gives you the foundation to build it — whatever shape it ultimately takes.
In just 6-Months
You'll be certified in...
Personal Mastery
The first certification is Personal Mastery. And we start here for a reason.
You cannot take a woman somewhere you have not been yourself. You cannot hold space for another woman’s shame if you are still flinching from your own. You cannot teach the language of the feminine if it is still foreign in your own body.
So we begin from the inside. This is four weeks of some of the most potent, most disorienting, most quietly revolutionary work you will ever do on yourself. We go after the ancestral wounds that have been running your life from the background. We dismantle the shame that has been squatting in your nervous system since before you had words for it. We excavate the deep-seated stories around sensuality, self-worth, and desire that have been quietly determining what you allow yourself to have, to feel, and to become.
Learning the language of the feminine is not an intellectual exercise. It lands in the body first. It moves through you before you understand it. And what it leaves behind — once the dust settles and the old architecture has come down — is a woman who knows how to navigate every area of her life from a place of genuine power, genuine pleasure, and genuine aliveness.
Personal Mastery delivers what most women spend a lifetime searching for. In four weeks. You will leave resilient in the face of rupture, fluent in your own desire, and more ready than you have ever been to answer the call that brought you here.
One-on-One Coaching
Learn how to meet a woman exactly where she is — and move her from there.
In private, one-on-one work, you become a kind of cartographer of another woman’s interior world. You learn to read the landscape of her desires and her resistances, her longings and her losses, the places she is stuck and the places she doesn’t yet know she is free.
You learn which question opens a door she has kept locked for years. Which prompt loosens what no amount of talking has been able to touch. Which silence is more powerful than anything you could say.
You will learn to read a body the way a musician reads a room — tracking energy, registering what isn’t being said, sensing the exact moment something shifts beneath the surface.
You will expand to hold space for the full spectrum of what women carry into a coaching container: the burnout that has been building for a decade, the shame that lives in the body long after the mind has done its work, the self-doubt that disguises itself as practicality, the disconnection from desire that gets misdiagnosed as depression.
You will not just be trained to address these things. You will be trained to alchemize them.
Group Facilitation
Ready to multiply your impact?
The ability to coach multiple women at once — with the same precision, intimacy, and aliveness you bring to a private session — is one of the most powerful skills a coach can possess, regardless of where you are in building your practice.
This is a crash course in being seen. Fully, viscerally, without the safety net of a one-on-one container. Because the more willing you are to be transparent, to model the work in real time, in front of a room full of watching eyes, the more potent and effective your coaching becomes.
Visibility is not a vulnerability here. It is the method.
You will master the art of making every woman in the room feel found. Recognized. Gotten — even when she is one of hundreds. You will learn whose voice to draw out and when, whose storyline will crack the room open, which narrative thread, when pulled, will lift the entire group to a new altitude. You will develop the instinct for the moment that belongs to the collective and the moment that belongs to one woman alone.
By the time you complete this training, you will have the presence and the prowess to command a stadium-sized room if that’s where your work takes you — and still leave every single woman in attendance feeling as though you saw straight into her.
That is not a small thing. And that is the whole thing.
And here’s the thing, you don’t have to know how you will apply these newfound skills just yet.
That’s what we’re here to figure out.
Maybe you use these skills to deepen the fabric of your immediate world — hosting sisterhood circles, facilitating local events, becoming the woman in your community who knows how to crack a room open and put it back together better than it was.
Maybe you weave this work into the career you already have, or build a second income stream around something that finally lights you all the way up.
Maybe you take on private clients, lead workshops, and build something that reaches women on a global scale — an empire of your own, fueled by the exact same source as mine.
Or maybe — and I say this with full seriousness — you do all of the above.
With the Pleasure Coaching Tri-Certification, you don't have to choose. You don't have to narrow your vision or talk yourself into a smaller version of what's possible. You mix, you match, you follow the thread of what makes you most alive — and you build from there.
With the Pleasure Coaching Tri-Certification, you don't have to choose. You don't have to narrow your vision or talk yourself into a smaller version of what's possible. You mix, you match, you follow the thread of what makes you most alive — and you build from there.
Join Vylana in healing your sisterhood wounds and stepping fully into your feminine potential:
“I feel confident and empowered to be able to guide and lead from a place of authentic truth. Because this whole journey has been me being in my own reclamation … so this has given me all the tools that I need to literally live my purpose. And I’ve never felt, you know, I’ve never felt more alive. I’ve never felt more passionate.”
– Vylana M.
Here is my promise to you
By the end of our six months, you will be a triple-certified Pleasure Coach with the skills and training to…
- Live and breathe this work in a new way. To know the tools fluidly inside your body and move through the world with a bedrock belief in your own brilliance
- Infuse every facet of your life — work, sex, love, family — with pleasure and turn-on, so you never have to choose between a paycheck and the things that bring you genuine joy
- Heal your sisterhood wounds and cultivate a community of like-minded women (and fellow change-makers) who will hype you up and hold you accountable to your big dreams
- Unlearn your patriarchal conditioning and reclaim your sexual sovereignty at the deepest level — eradicating shame, embracing your body, and expanding your erotic capacity to new heights
- Live your purpose and deepen your impact in the world. Gain a rich and nuanced understanding of your unique strengths as a leader and the expertise to share them with others
- Apply the tools effectively inside a coach-client relationship. Be able to deliver maximum results in a 1:1 setting that will restructure a woman’s relationship to herself and the world — taking her from victim to the heroine of her own life
- Captivate and lead an audience of any size as an expert facilitator, whether you’re working with groups of 3 women or 3000
- Bust through your leadership blocks, and conquer your fears around being seen, taking up space, and standing fully in your feminine power
- Monetize your gifts and talents, and generate a powerful revenue stream no matter where you live, what career stage you’re in, or whether you're full or part-time
- Network like a pro, attract clients with ease, and start churning out a profit in less than six months
This is your invitation to be of highest service to the planet.
To build a career that fills you as much as it fulfills the women you serve. That nourishes you emotionally, expands you spiritually, and rewards you financially in a way that finally matches the depth of what you give.
If your whole body just said yes while your mind was still catching up — welcome. Click below to apply.
The Program
At a Glance
This is 6 months of embodied, hands-on, experiential training with Mama Gena and her team — you can expect to be transformed.
You will spend half the year inside one of the most intimate, most rigorous, most alive containers I know how to build — surrounded by women who are doing this work alongside you, at the same depth, with the same commitment.
What you will walk out with is not just a certification. It is an unshakeable relationship with yourself. A global sisterhood of women who know you — the real you, the one forged in the fire of this work. And the tools, the training, and the lived experience to build something in the world that is entirely, unmistakably yours.
Length:
6-months
Delivery Method:
Virtual Training delivered via Zoom
Course Dates:
January 19 – July 23, 2027
Live Call Schedule
Weekly Live call w/ mama gena
Tuesdays | Noon – 1:30 pm ET
Every week, students bring Regena their questions, their edge cases, their moments of doubt — and she brings thirty years of knowing exactly what to do with all of it. This is where the teachings take root — in your bones — as you do the work of becoming the most free, most alive, most unobstructed version of yourself first.
Weekly Practicum Calls
Wednesdays | NOON – 1:00 pm ET
Each week, a Master Pleasure Coach holds space for you to take what you’re learning off the page and into your hands — giving you the repetitions, the real-time feedback, and the lived experience of practicing these tools with women who are as committed to their own expansion as you are.
Small-Group Sister Goddess Practice Pods
various times
So much of what you learn will come to life inside your pod. This small circle becomes your home base throughout the program — a safe space to practice the tools until they become second nature, receive thoughtful coaching from your Pleasure Revolutionary guides, and learn with women who are growing, evolving, and expanding at unparalleled depths alongside you. Over six months of showing up, practicing together, and witnessing one another in the work, something deeper takes root: real mastery and a sisterhood built through shared experience.
The Building-Your-Business Bonus
FRIDAYS | NOON – 1:30 pm ET
For eight weeks, you’ll have Kerry — our resident marketing expert — helping you build the bridge between the coach you’ve become and the business you’re ready to create. She’ll guide you through the practical pieces of bringing your work into the world, from shaping your online presence to communicating what you do with clarity and confidence. And because you’ll have her live and in the (Zoom) room, you can bring the questions, decisions, and inevitable sticking points that arise along the way — and get the expert support you need to keep moving.
Course Features
Pleasure Coaching Online Training
Between classes, Mama Gena meets you on screen — in a rich library of pre-recorded lessons where she breaks down every tool, technique, and teaching in the curriculum with the depth and directness that have made her one of the most transformative teachers alive. Return to these lessons as often as you need. You will never get the same thing twice.
a practicum that prepareS you for life beyond the classrooM
The assignments in this program are not busywork. They are precision instruments — designed to locate exactly where you are playing it safe and push you past it.
Every week brings a new edge to meet. Journaling exercises that go somewhere therapy hasn’t. Self-touch rituals that rebuild your relationship with your own body from the ground up. Prompts so outrageous you’ll laugh before you realize they’re working. And a steady, deliberate expansion into the sensual territory that will become the foundation of your entire practice.
And then, as you approach the midpoint of the program, the training wheels come off entirely. You will take on trial sessions, real-time practice scenarios, and your first paying clients — because the only way to become a coach is to actually coach. By the time you graduate, the classroom will already feel like a memory. You will have lived this work. In your body, in your relationships, in the rooms you’ve already begun to change.
A robust community at your fingertips
Twenty-four hours a day, seven days a week, you have access to a living, breathing network of women who are inside this work with you — at the same depth, with the same hunger, moving through the same terrain. Bring your questions, your breakthroughs, your 2am realizations, and the moments where you need someone who actually gets it to tell you to keep going. This is not a Facebook group. It is the connective tissue of your new life.
Student Portal & Coaching Resource Vault
We will be providing you with a dedicated platform on which to review recorded modules, and submit, track, and locate all your coursework with ease. This includes a coaching vault to arm you with business-building resources, including contract templates, sample waivers & intake forms, and supplemental reading materials to round out your education and coaching practice.
Want to experience financial freedom? Listen to what Meg made possible with her Pleasure Coaching Certification:
“I brag that after going through this program, a year and a half later, my business is making 75K in revenue a month, instead of … 30K a year. So, do I have any regrets? Absolutely not. Have I loved every moment? Yes. Do I want to be with Regena forever? YES!”
– Meg W.
Are you ready to change lives like this, too?
Curriculum Overview
This groundbreaking curriculum is organized into five foundational parts, and 21 easy-to-follow modules.
Pre-Season Magic
Part One
Laying the groundwork for a successful journey
We want you to arrive on the first day of class ready to squeeze every drop out of our next six months together. To make sure you hit the ground running, we’ll send you a round of pre-season assignments designed to get you turned on, oriented, and grounded in your body before class even begins. You’ll show up with a nuanced understanding of the Womanly Arts: the eight essential principles at the heart of Regena’s work and mission, which — alongside a detailed syllabus, orientation modules, and some light reading — will have you walking into Personal Mastery feeling like you already belong there. Because you do.
Part two
Personal Mastery
Own and embody the tools you will one day teach.
Personal Mastery is where the journey officially begins. Not because it’s the logical starting point — but because you cannot take someone to places you have not ventured yourself. You cannot hold space for another woman’s transformation while still standing on the outskirts of your own.
So we begin with you. For an entire month, you are the subject, the student, and the work. We assess the landscape of your current life — what’s flourishing, what’s frozen, what has been quietly keeping you from the fullest expression of who you are — and we go after it.
You will fall in love with yourself over and over again. Cultivating new facets of your identity. Taking up the space you’ve been quietly avoiding. Holding boundaries like a boss. And asking for what you need without negotiating yourself back down. We start with the babiest of baby steps. And work our way up from there.
One-on-One Coaching & Coaching foundations
Part Three
Apply our unique model and methodologies in a 1:1 setting
Once you feel fluent in the overarching concepts, we’ll introduce you to the Cycle of Desire and a four-part coaching framework that will become the backbone of your entire practice and allow you to deliver life-changing results to your future clients.
As you continue to bolster your own understanding, you’ll begin to examine the impact of this work on other women — learning how and when to use each tool in your magnificent tool-kit to guide a client toward her desired outcomes. You will pinpoint and hone your unique leadership style, decide how you want to show up as a mentor, and become skilled in anticipating your coachees’ needs in real time.
Part Four
Group Facilitation & Presentation Skills
Master your craft in large groups and prepare for maximum visibility
The beauty of this certification lies in its versatility. We give you the building blocks to be effective in any setting — going deep with a handful of private clients, orchestrating intimate sisterhood circles, or commanding a room of hundreds with the same precision and presence you’d bring to one.
This is not about performance. It’s about mastery. Learning to read a room full of divergent personalities, life paths, pain points, and desires — and knowing exactly what each moment calls for. When to draw someone out. When to let silence do the work. When to take the whole group somewhere none of them expected to go.
You will learn to incite dialogue that actually moves people. To speak about your mission with the kind of clarity and conviction that makes a room go still. To keep your audience engaged, embodied, and hungry for more — whether you’re on a stage, in an interview, or sitting across from a single woman whose life is about to change.
Build your empire
Part Five
Learn how to brand yourself and attract the right clients
The final piece of the puzzle is the one most coaches never get taught: how to actually build a business around this work.
This is where we walk you through the art of seductive sales — because selling from a place of genuine turn-on looks nothing like the pushy, performative tactics you’ve been conditioned to dread.
You’ll learn how to articulate your value in a way that makes the right clients feel found. How to price your services in a way that honors the depth of what you’re offering. How to build compelling coaching packages, market yourself with integrity, and stand out in an industry that is hungry for exactly what you carry.
Whether you want a full-time practice, a part-time offering, or a side business that pays for the life you actually want to live — this is where you build it. On your own terms. Fueled by pleasure, driven by purpose, and designed to be as profitable as it is meaningful. This is where pleasure meets profit. And it is every bit as fun as it sounds.
Your Special Event Pricing
Option ONe
Pay in Full
$16,500
Save $1k when you make a single payment
Option Two
Payment Plan
$17,500
$3K down + $1,450 per month for 10 months
Thank you for joining us at the book launch party for On Our Knees. Your special event pricing expires on Sunday, August 31, 2026. After that, each payment option increases by $500.
Who is this Tri-Certification for?
Here’s the truth:
There is no such thing as a “perfect” Pleasure Coaching candidate.
No special degree required. No elite credentials. No prerequisite life experience that qualifies you and disqualifies everyone else.
It comes down to one thing, and one thing only.
Ready for it?
You have to want this badly enough to do the work. That’s it. That’s the whole requirement.
You can find success inside this program as…
- A thriving coach ready to add the most potent tool in the feminine arsenal to her existing practice.
- An aspiring coach who has been hearing the call and is finally, finally ready to answer it.
- An educator, activist, therapist, teacher, healer, or social worker with an appetite for leadership and a bone-deep desire to see women rise.
- A long-time SWA devotee who has been living these tools for years and is ready to share them with the world.
- A total newcomer with zero Mama Gena experience and everything to gain.
You could be in transition — between gigs, between chapters, wondering what comes next. Or so deeply in love with what you already do that you want to go further, reach more people, and build something that reflects the full depth of what you’re capable of giving.
Wherever you are beginning — whatever you’ve done, built, lost, loved, or dreamed of before now — come with your desire intact. That is all I ask.
Bring me the thing you cannot stop wanting. The life that keeps tugging at your sleeve. The possibility you barely let yourself name.
Bring me that.
And I promise: we will follow it farther than you have ever given yourself permission to go.
Who won’t find success here?
If you don’t believe pleasure has the power to change lives — or don’t feel the pull to guide other women toward this way of living — this program is not for you.
That’s the only door this work closes.
Every other door? Wide open.
Throughout this page, you’ll meet some of my Pleasure Coaching graduates. Their ages differ. Their backgrounds differ. The lives they came from and the businesses they’ve built look nothing alike. But underneath all of it, the same thing is true of every single one of them: They felt the desire. They honored it. They said yes.
A fierce calling and the nerve to say yes to it — that is what makes a Pleasure Coach. And frankly, that is what makes a life.
Don't believe me?
Let my grads do the talking!
Becoming a Pleasure Coach changed Carmine’s life. Can it change yours, too?
“This has changed my work, my life, … how I dance in my own ecstasy. That is the truth. It’s not a sound bite that I’m giving. It is [the] actual truth. I am so grateful. … I am so much more empowered now. The way people are responding is different. The way people are signing up for me is different. The way I gather people is different. And just what is coming out of my mouth is so much more empowering and more truthful. People are clamoring.”
– Carmine H.
This program will prepare you to coach amazing women, like Chandita, and create the sisterhood and community they crave:
“The most delightful and unique aspect of this program is the sisterhood, the all-encompassing sisterhood that I never felt with women before. … Regina to me is an embodiment of so much power, so much grace, so much beauty, so much feminine, and so much of all the 88 keys that she gives permission to anyone who is in her field. What I would say to women who have not heard about this work … is JOIN. Do it! Because there are pearls within you that need to be excavated.”
– Chandita C.
Program Bonuses
IN-PERSON
RETREAT
LOCATION: To be determined
DATES: CHECK BACK SOON
It has been years since we offered in-person programming at the School of Womanly Arts. And while our virtual classrooms have cracked open more lives than we can count — there is simply nothing that replicates the alchemy of being in the same room. Body to body. Breath to breath. The kind of container that reminds you, in your bones, why this work exists. The PCC retreat is your chance to experience a deeper cut of this work and a visceral understanding of what sisterhood can mean and make possible — and it’s all included in your tuition. Students are responsible for booking and covering their own travel and accommodations.
WHAT you’ll get out of it
This is not a conference. It is not a networking event with name tags and breakout rooms. It is three wildly immersive days in an intimate container of women who have been mastering this work alongside you for months. You’ll learn orgasmic practices that unlock new dimensions of your sensual and sexual sovereignty. Receive real-time opportunities to deepen your learning and put your coaching skills to the test with the people who know exactly what you’ve been through to get here. And, of course, the rare privilege of Mama Gena — live, in the flesh, teaching the work she was born to teach, in the way she was born to teach it.
WHAT’S INCLUDED
Details are still being finalized — but here is what you can count on: three full days of sisterhood, orgasmic practice, experiential learning, and the kind of connection that only happens when women are together in the same sun-drenched room with nowhere else to be. Daily programming is included in your tuition. All that’s left to handle are flights and accommodations. Go ahead and start dreaming about what to pack…
THE BUILDING YOUR
Business BONUS
We want your attention on the work — on becoming the most skilled, most alive, most effective coach you can be. The last thing we want is for the logistics of launching a business to slow you down. So we’re taking them off your plate.
What exactly does this mean?
As part of the Tri-Certification, you’ll receive a custom one-page website or opt-in page built entirely by our team of professionals — written, designed, and ready to send to prospective clients before you even graduate. We’ll give you everything you need to source your images and bring your voice to the page, and then we’ll handle the rest — including the email funnel — so that by the time you’re certified, your business isn’t just a vision. It’s live.
You’ll get TO OPPORTUNITY TO BUILD either:
A free one-page website:
The perfect starting point for those who are building from scratch. Every successful coaching practice begins with a home on the internet — a place where the right clients can find you, feel you, and know immediately that they’ve arrived somewhere real. Rather than figure it out alone, our marketing team builds it for you: a gorgeous, fully customizable site written in your voice, sourced with images that reflect who you are, and designed to make the women who need you stop scrolling.
An opt-in page & lead magnet
For those who already have a practice and are ready to scale it. This option gives you the infrastructure to grow — a fully built opt-in page and lead magnet designed to expand your reach, deepen your client relationships, and turn your next offering, event, or add-on into something people actually sign up for. You’ll receive the training, the templates, and the sales funnel architecture to keep your audience engaged and your pipeline full. All you have to do is bring the vision. We’ll handle the rest.
During the Building Your Empire module, Kerry Morse — our resident marketing genius — guides you through the process of launching your business with a presence that actually reflects the depth of what you do. Whether you’re building a one-page website to showcase your services or an opt-in page and sales funnel to promote your next offering, Kerry is in your corner for six live sessions, answering your real questions in real time.
And while Kerry handles the business side, our Master Coaches make sure you stay grounded in the work — keeping you in your body, reinforcing the sisterhood, and helping you integrate everything you’re learning as your identity as an entrepreneur takes root.
What will the bonus actually look like?
- Six 90-minute training calls led by an online marketing professional who will give you step-by-step instructions on how to create, curate, and launch your online offering.
- Opportunities to flesh out your personal brand by selecting colors, fonts, imagery, and copy that reflect your unique flavor of feminine leadership.
- Clarity on your target audience and the unique coaching package you plan to offer the world.
- A robust selection of successful marketing templates that will enhance your business branding and allow you to stand out in a highly-competitive industry.
- Focused prompts and worksheets to help you write compelling copy that will attract and enroll the perfect clients.
- You’ll emerge from this training with EITHER a uniquely branded website OR a marketing opt-in funnel built for you by our resident tech experts.
Haven’t met me yet?
Hi, there. I’m Regena…
As a teacher, creatrix, and CEO, I have spent the past 25 years in a living laboratory of women.
From small-group workshops in my living room to sold-out conference halls all over Manhattan, I have coached countless clients toward their deepest and most urgent desires.
More often than not, women walk into my classrooms convinced they will never have X,Y, or Z — a partner, a profession, a home they love — and walk out with all of the above and more.
I’ve watched my students leave dead-end jobs, and launch new, fulfilling careers. Or exit marriages with integrity and call in their legendary loves.
But results of this magnitude don’t come from efforting, self-sacrifice, late nights, or long hours. No blood, sweat, or tears, here. (Well, maybe a few cathartic tears.)
My graduates get exactly where they want to go by investing in their womanhood. By employing tools and practices that put them back in touch with their bodies, their pleasure, and their ancestral power.
Have questions?
We’ve got answers!
As with any training, the results you experience in our Pleasure Coaching Tri-Certification will depend on your level of participation and commitment throughout. When you choose to pour your whole self in — to show up vulnerably and practice consistently for all six months — transformation is more than possible. We see it year after year: students reclaiming their sovereignty and living fuller lives. And, as a certified Pleasure Coach, you have the potential to earn six figures (or much more) annually as you grow your business and expand your client base.
A turned-on woman is a woman in her highest power. When you learn to connect with your source energy, you are in flow. When you are in flow, your ability to ask for what you want, stand for your value, and live your vision is exponentially expanded. That’s what makes our coaching approach so radical. It all boils down to your fulfillment as a woman first.
From attracting the right clients, to increasing your profit margin — what you make possible and how you expand is up to you. But rest-assured, during our six months together you’ll be given the tools and training to craft a completely new career as a Pleasure Coach — to start fresh, expand your existing practice, or some delicious combination of the two.
You will also be armed with the entrepreneurial expertise to break sacred ground in this industry and beyond. We will provide marketing guidance, sales techniques, and every template and framework you need to launch a successful business even before graduation day.
Bottom line: You can and should expect tremendous velocity in the professional realm as part of this course.
Those with a passion for personal development, know there is always more to uncover — new tools to learn, angles to explore, and perspectives to try on. The Tri-Certification is a journey into the most fundamental aspects of your feminine power. An opportunity to hone your intuition, express your sensual appetites, eradicate shame from your body’s vocabulary, and then teach others from that embodied and liberated place.
To do this work, you must BE this work, and mastering Mama Gena’s tools will radically shift your relationship to self on a cellular level. You will watch your own life transform, and have a front-row seat for the transformation of your client’s lives, too. This curriculum will take you as deep as you allow it, and the community will support you, nurture you, and hold you accountable along the way.
We have historically been taught to prioritize our partners, kids, families, and bosses over ourselves. Time is scarce as a parent, and sometimes, leaning on self-sacrifice seems easier than letting our loved ones down, or adjusting their expectations. But at the School of Womanly Arts, we work to reverse this people-pleasing paradigm. We teach the sanctity of pleasure, and the necessity of creating the right conditions for it to thrive. You will soon see that it does not require a huge investment of time to connect deeply with yourself, to make sweeping changes in your life and career — all it takes is thoughtfully placed boundaries, and the support to see them through.
As with all of Mama Gena’s classes, the Tri-Certification is a crash course in being witnessed. Throughout our six months together, you will be asked to show up transparently in the company of total strangers. You will be invited to share your truth, your experiences, and your deepest fears.
Where else is this skill set more applicable than in relationship to others — romantically, professionally, and beyond? We will teach you to embrace your desires and articulate them to those around you — your friends, family, coworkers, and future clients — with clarity and respect. As you learn the skills to participate boldly, you will practice using your voice, owning your feminine instrument, and embodying your emotions, which translates to greater confidence in every area. And we all know how sexy confidence is!
On top of that, as we enter into Parts 3-5 of the program, we’ll focus specifically on public speaking, large-group facilitation, and the basics of building a brand and business. You will become super solid in sales techniques and marketing tactics that translate easily across industries.
“All of my LGBTQIA2S+ sisters are appreciated and embraced at School of Woman. Every woman is welcomed here, honored here, and celebrated here. Gay, lesbian, cis-gendered, queer/questioning, bi-sexual, non-binary, trans, intersex, asexual women — anyone who has felt outsider in terms of her free expression — will find a home inside this classroom. I work to create a safe space for each of my students, where they are free to express and explore every facet of their human experience.
Masculine and feminine energies are at work in all individuals, in all relationships, and in the world in general. The majority of us have been taught so much about our masculine energies, and very, very little about the feminine, resulting in a challenging imbalance both individually and collectively.
My Pleasure Coaching Tri-Certification will rebalance your inner scales. I will do my best to pay tribute to all the different constructs as I teach. And, for clarity, I will use men and women as reference points. My goal is to allow you to crystallize the differences between masculine and feminine energies, regardless of which bodies they’re showing up in. That way, all of us can begin to truly enjoy the polarity between — and the union of — these two forces in our world.”
Yes, of course.
And we want to be so clear that the Pleasure Coaching curriculum comes from Mama Gena’s extensive study, research, and experimentation, as understood through her lived experience as a heterosexual-ish, cisgender white woman.
That experience can’t be entirely teased out from the work and it means the School will never, ever claim to be expert in the experience of transgender women (or of non-heterosexual, or gender non-conforming, or racialized women), or that we won’t mess up. Regena is committed to learning. She is committed to holding space for all. She is committed to stoking every self-identifying woman and GNC individual’s desire. She is committed to teaching us how to honor the feminine and in so doing, take our culture higher.
Because so many women have been taught that our bodies — and particularly our sexual anatomy — are objectionable (and often, even, unnameable), an important aspect of the pleasure Coaching curriculum is addressing body shame. Every student will be challenged to adapt the curriculum to fit her own sense of self but differences in anatomy may be an additional complexity for transgender women.
Regena is a white woman and will never know all of what it means to be a woman of color — and she is the first to admit it. She is on her own anti-racism learning journey (along with all team members at the School of Womanly Arts) because sisterhood requires nothing less.
While Regena is the teacher, sisterhood has no hierarchy. We meet in a metaphorical circle, and every woman’s story and every woman’s experience and every woman’s identity is valued. The Pleasure Coaching classroom is one of the most diverse gatherings of women on earth, and the participants co-create the experience. Imperfect, human, and extraordinary.
Probably the greatest asset in a woman’s life is her community. And most of us lack a true sisterhood, where we can support and be supported in all of our desires and dreams. Where we can show up exactly as we are, and expect to be celebrated right there. Most of us are plain lonely.
This community will change everything in the way that only true sisterhood and connection can. One of the core strengths of this Tri-Certification is its unique emphasis on transparency, truth-telling, and mutual accountability. You will soon see each other as allies in this process of self-discovery, learning how to support, challenge, and stand for one another in meaningful ways.
We understand that the Tri-Certification is an investment — one that requires planning and conviction. We want every woman who enrolls to feel their full YES before joining us on this journey.
With that in mind, you have the option to pay the investment in full, or to choose the stated payment plan. If you opt for the latter, you’ll make a down payment at the time of registration, and the following month, your first of eight installments will process automatically every 30 days until your balance is paid in full. Payments are accepted in the form of any major credit/debit card.
You have seven days from the date of registration to get a full refund for whatever you’ve paid. After seven days, your tuition is no longer refundable.
All SWA courses are predicated on the same core themes — women’s empowerment, sensual expression, and no-holds-barred sisterhood. But as a Pleasure Coach, you’ll not only master Mama Gena’s tools, you’ll learn how to market them, monetize them, and make a tremendous impact on the world.
The Pleasure Coaching Tri-Certification is open to newcomers and grads alike, but the content is far more advanced and multi-faceted than in any of our past offerings. If you’re brand new to this work, the pace might feel quicker…we are going to be rigorous in your feminine education — making sure you have what you need to both experience and deliver unparalleled results.
This is the ONLY course we offer that allows you to become certified in Regena’s unique coaching method. And in six months time, you will re-enter the world and the workforce — a living, breathing conduit of this work. That means we’ll track your progress closely (a little more closely than usual), and hold you accountable to specific graduation requirements.
Yes, this will be similar to other courses in that we will explore sensuality and ritual, pussy and power, intimacy and self-touch, and commune with our bodies on a regular basis. Those foundational frameworks will never change.
But we will also address leadership, specifically your leadership, and what that looks like in the real world. Many months of this course will be devoted to presenting, facilitating, and packaging these tools in a professional context — so you can transition seamlessly from student to certified coach by the end of six months.
Unlike other trainings, the Pleasure Coaching Tri-Certification is a 360-degree feminine education that will revolutionize your life as a woman, first. This isn’t just a business preparedness course, or a lecture-based seminar. It is an experiential container in which to work through issues, disrupt unhealthy patterns, and heal internalized shame at a core level. No other curriculum out there is as holistic, or as committed to the personal growth of both coach and client.
In Part I, we will explore the depths of your sensuality, sexuality, and erotic potential. We will harness the power of your emotional range. And we will elevate your lived experience with pleasure. And it is only AFTER these internal shifts take place, that you will begin your learning journey as a coach and mentor to others. Where else can you tackle your own issues, blocks, and barriers, while helping your clients do the same?
We also pride ourselves on offering three distinct certification tiers, to allow you versatility and freedom in your business. This is not a one-size-fits-all model. It is a fully customizable curriculum that can be scaled to fit your current and ongoing needs, and the needs of the women you will one day serve.
Thanks to virtual platforms like Zoom, Facebook, & AccessAlly, our Pleasure Coaching Tri-certification is a flexible program. With the exception of your weekly live teaching calls led by Mama Gena, and your dedicated Practice Pod with a Master Coach (both of which we recommend attending live), the rest of the course can be tailored to fit your individual needs.
Each of the five parts of our Tri-Certification will include a dedicated series of video modules that can be reviewed on your own time and at your own pace. We will also record every live session — including teaching & practicum calls — so that if you happen to encounter scheduling conflicts or can’t attend in real time, you’ll be able to catch up on any missed content with ease.
With assignments, video modules, and live calls in the mix — and to really get the most out of this container — we estimate spending between 5-10 hours per week on study and participation.
The Pleasure Coaching classroom experience is designed to be both interactive and individual. Mama Gena facilitates each of the live training calls, presenting on a wide range of topics, answering questions, leading exercises, and initiating dialogue — rest assured, you will get a lot of Mama.
If you’re looking for a strictly one-on-one learning experience, this may not be the right fit. But if your goal is to learn from Mama Gena while connecting deeply with other women, the Tri-Certification offers just that — a community of practice and unparalleled support.
There are a total of 26 live teaching calls with Mama Gena throughout the course. These take place every Tuesday and will include live group coaching, Q&A, demos, and volunteer participation.
The importance of attending all 26 live teaching calls cannot be overstated. We urge you to make the most of your Pleasure Coaching experience by being present each week — even if that means making space in your otherwise busy schedule. We know it’s hard, but it’s so worth it.
Because many of our modules are pre-recorded, you can pick and choose which days, times, and exercises work best for you. All Zoom sessions will be recorded and shared which means you can catch up on anything you missed within 24 hours. And the best part? Evergreen access to those materials is included as part of your enrollment. So you can relax, and take your eyes off the clock — we’ve got you covered for always!
Once you register, you will receive a welcome email within 48 hours, which includes a basic rundown of what you’ll need to participate in the Tri-Certification. In the weeks following, you’ll receive detailed info and instructions on how to access your Student Portal, your private Facebook group, any pre-coursework, and the Zoom link for all of your calls — teaching, Practice Pod, and Practicum. Not to worry, we’ll set you up for tremendous success well in advance of the course start date.
If you do not receive your welcome email within three days of registering, please email info@mamagenas.com to let us know, and make sure to include the email address you used to register for the Tri-Certification.
No, this Tri-certification is the only program of its kind and is run once per year (or less). If you feel the call, we strongly recommend applying for 2027. To keep in touch and learn about other upcoming classes as they become available, please click HERE to subscribe to Mama Gena’s Newsletter.
You will emerge from our Pleasure Coaching Tri-Certification with renewed confidence, a rich understanding of your own self-worth, specific tools for living your most turned-on life, and a license to teach those tools to others.
After graduation, you’ll receive ongoing access to relevant class materials and Zoom recordings from our six-month journey together, so you can return again and again to bolster your practice. You will also receive digital assets to advertise your new certification in a public way. And you will likely be called upon first for relevant leadership opportunities at the SWA.
Join the Certification and live each day as the most lit-up version of yourself. Sharon shares her own story of transformation:
“I wanted to do the program because I wanted to be officially certified. I wanted to be able to share these practices with my friends, with my clients. And I do that now. And not only that, actually, but I’ve even incorporated them into my keynotes for women virtually and in person around the world. And it brings me, you could just see, it just totally lights me up.”
– Sharon M.
Are you ready to change lives like this, too?
Learn to inspire and change lives, starting with your own.
This is a coaching program built on a radical premise: that the most powerful thing you can offer another woman is a version of yourself that has already done this work. That has embraced the full range of your emotional life — the darkness and the light, the tenderness and the rage, the sweeping, undeniable breadth of your sexual brilliance. And is compensated extraordinarily well for all of it.
If you are ready for a career path that sparks joy, feels alive in your hands, and doesn’t drain your life-force to deliver it — you’re in the right place.
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